DFSmartTech Cookie Policy & Security Statement

Last Updated: August 27, 2025

Website: https://dfsmartech.com

Summary: This page explains how we use cookies and similar technologies on dfsmartech.com and outlines the technical and organisational measures we take to protect your information. If you are in the EEA/UK, we only place non‑essential cookies with your consent.


 

1) Who we are

Controller: DFSmarTech
Registered address: 71 Shelton Str, Covent Garden, WC2H 9JQ
Contact: [email protected]


2) Cookies — What they are and why we use them

Cookies are small text files stored on your device when you visit a website. We use cookies and similar technologies (e.g., local storage, pixels, SDKs) to:

  • make the site work and keep it secure;

  • remember your settings and preferences;

  • understand how the site is used (analytics);

  • improve our marketing (only with your consent in the EEA/UK).

Under EU/UK law, strictly necessary cookies can be used without consent (legitimate interests or legal obligation). All non‑essential cookies (e.g., analytics, advertising) require your prior consent. You can change or withdraw consent at any time via the cookie banner’s “Preferences” link.


 

3) Cookies we may use

A. Strictly necessary (no consent required)

NameProviderPurposeDurationLegal basis
wordpress_test_cookiedfsmartech.comChecks if your browser accepts cookies.SessionLegitimate interests (site operation)
wordpress_logged_in_*dfsmartech.comKeeps users logged in to the admin area.SessionLegitimate interests (admin access)
wp-settings-*, wp-settings-time-*dfsmartech.comPreserves WordPress/Elementor admin UI settings.Up to 1 yearLegitimate interests
elementordfsmartech.comStores UI state for Elementor page builder.Persistent (up to 1 year)Legitimate interests
__cf_bm, cf_clearance (if Cloudflare/WAF is enabled)CloudflareBot management and security.30 min – 1 yearLegitimate interests (security)
CookieConsent or cookieyes-consent (depending on CMP)Consent ManagerSaves your cookie choices.6–12 monthsLegal obligation (consent records)

 

B. Analytics & performance (consent required in EEA/UK)

NameProviderPurposeDurationLegal basis
_ga, _ga_*, _gid (if GA4 enabled)Google AnalyticsMeasures site usage and performance.24 hours – 2 yearsConsent
_hjSessionUser_*, _hjFirstSeen, _hjIncludedInSessionSample (if Hotjar enabled)HotjarSession replays/heatmaps to improve UX.30 min – 1 yearConsent

 

C. Advertising & social (consent required in EEA/UK)

NameProviderPurposeDurationLegal basis
_fbp (if Meta Pixel enabled)Meta PlatformsDelivers/Measures ads and remarketing.3 monthsConsent
_gcl_au (if Google Ads enabled)Google AdsStores ad click information for conversion tracking.90 daysConsent

 

D. Media & maps (consent required in EEA/UK)

NameProviderPurposeDurationLegal basis
VISITOR_INFO1_LIVE, YSC (if YouTube embeds)YouTube/GoogleVideo playback and analytics.Session – 6 monthsConsent
NID (if Google Maps embeds)GoogleMap preferences.6 monthsConsent

 

4) Managing cookies

  • Via our banner: Click “Cookie Settings / Preferences” in the banner or footer to change or withdraw consent.

  • Browser controls: You can block/delete cookies via your browser settings. Blocking essential cookies may break the site.

  • Do Not Track: We do not respond to DNT signals. Use the consent settings instead.


 

5) Legal bases & international transfers

  • Legal bases (EEA/UK): Strictly necessary cookies rely on legitimate interests (site operation/security). Analytics/advertising cookies rely on consent.

  • Transfers: Some providers are outside your country. Where required, we use appropriate safeguards (e.g., EU Standard Contractual Clauses and supplementary measures). Details available on request.


 

6) Data retention

Cookie lifetimes are shown above. Analytics data is generally retained for [14 months] unless a shorter/longer period is configured. Contact us for precise retention by provider.


 

7) Security Statement (Technical & Organisational Measures)

We take reasonable and appropriate measures to protect personal data processed through dfsmartech.com.

 

A. Governance & access

  • Role‑based access control (RBAC) and least privilege for admin users.

  • Multi‑factor authentication (MFA) enabled for critical systems where available.

  • Joiner/mover/leaver processes to review and revoke access promptly.

 

B. Network & application security

  • TLS 1.2+ for data in transit; HSTS enforced where supported.

  • Firewall/WAF/CDN protections (e.g., Cloudflare) to help mitigate common web threats.

  • Regular patching of CMS, themes, and plugins; removal of unused plugins; integrity monitoring.

  • Separate staging environment for testing changes before production release.

 

C. Data storage & backups

  • Hosting with reputable providers in the EU/EEA (or with appropriate safeguards).

  • Automated backups stored securely and tested periodically.

  • Provider‑level encryption at rest where available.

  • Logs with limited retention for security/audit purposes.

 

D. Vendor & subprocessors

  • We use third‑party processors for hosting, analytics, email delivery, and similar services.

  • Data Processing Agreements (DPAs) and transfer safeguards (e.g., SCCs) are maintained where required.

  • Current list of key processors is available on request.

 

E. Incident response

  • Security incidents are triaged and investigated promptly.

  • If a personal‑data breach is likely to result in a risk to individuals, we will notify the competent authority within 72 hours and affected individuals without undue delay, in line with GDPR/UK GDPR.

 

F. Your responsibilities

  • Keep your account credentials confidential and use strong, unique passwords.

  • Be vigilant against phishing and report suspicious emails to [email protected].


 

8) Your rights (EEA/UK)

Where GDPR/UK GDPR applies, you may have the right to request access, rectification, erasure, restriction, objection, portability, and to withdraw consent at any time (without affecting prior processing). You also have the right to lodge a complaint with your local supervisory authority.

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10) Changes to this notice

We may update this notice from time to time. We will post the new version here and update the Effective date above.


 

11) Contact

For privacy or security questions:
Email: [email protected]
Postal: 71 Shelton Str, Covent Garden, WC2H 9JQ